The brand new HTC U11 is a powerful telephone with a fantastic rear digicam, wonderful audio and a powerful but unusual design that not different producer gives.
The most recent report means that’s all figuring out properly for the HTC… however what figures are they quoting?
The U11 was launched on the finish of Could for these in Asia and the beginning of June for components of the broader world, however the President of HTC’s smartphone and linked gadget division Chang Chia-lin has confirmed in a shareholder report the telephone is promoting properly.
He mentioned the “HTC U11 has been promoting higher than its predecessors, the HTC 10 and HTC One M9.”
How does HTC know?
Each the HTC 10 and One M9 suffered from poor gross sales upon launch, so it isn’t an enormous shock the U11 is performing higher than these units.
Precisely how HTC has discovered these figures to date is unclear although. It could be figures pulled from pre-orders of the telephone, however certainly it is too early for the HTC U11’s precise gross sales figures to be recognized by HTC – particularly in any significant means?
As an alternative Chia-lin could also be talking about gross sales to retailers, which is not a precise reflection of gross sales to customers. That is the quantity of handsets retailers all over the world will purchase in with an goal to promote onto clients.
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Curiosity from retailers is an effective signal for the telephone to be successful, nevertheless it is not an correct measurement of precise gross sales efficiency for HTC to go off from.
We now have requested HTC for touch upon the place the figures have come from and can replace this story after we hear again.
- Learn our evaluation of the HTC U11