Samsung is correct to take inspiration from Apple’s iPhone design – right here’s why

The Samsung Galaxy S24 and Samsung Galaxy S24 Plus are two of the most effective Samsung telephones we’ve ever examined, however there’s no denying that their respective designs are extra iPhone-like than maybe some other Samsung telephones that got here earlier than them.

Serial business leaker Ice Universe just lately shared a 10-point record of all of the methods Samsung’s Galaxy S24 sequence supposedly “imitates the Apple iPhone,” and whereas I believe it’s slightly robust to outright accuse Samsung of copying Apple, a side-by-side comparability of the Samsung Galaxy S24 vs iPhone 15 suggests the Korean big did no less than have Apple on its thoughts when drawing up the plans for its newest flagship telephone.

And truthfully, why not? If I have been Samsung, I’d proceed to maintain a detailed eye on the iPhone 16 rumor mill whereas growing the Samsung Galaxy S25, and the most recent intelligence means that the Galaxy S25 will certainly comply with the iPhone 16 Professional by sporting a barely bigger display screen.

As a result of recognition of the iPhone amongst younger individuals in South Korea, Samsung has acquired threats, so Samsung has imitated and borrowed from Apple in lots of elements of the Galaxy S24, hoping to construct the Galaxy telephone into South Korea’s “iPhone”, thus attracting these customers to…March 14, 2024

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Within the replies to that aforementioned Ice Universe put up, one other outstanding Samsung leaker, Revengus, responded that “in the end, Samsung has just one possibility: to be a quick follower and emulate Apple.” Do I agree with that assertion? Not solely. However I definitely suppose that persevering with to comply with Apple’s lead is the greatest possibility for Samsung at this current second, not least as a result of prospects within the latter’s own residence market are defecting to iPhone in more and more giant numbers.

Let’s break down the figures. In July 2023, The Korea Herald reported that Apple’s share of the smartphone-owning younger grownup market (that’s 18-29 year-olds) had risen by 13% to 60% in only one yr. In contrast, Samsung’s share of the identical market fell to 32% throughout the identical 12-month interval. On the time, Samsung managed simply over two-thirds of the Korean market as a complete – and that’s little doubt nonetheless the case in 2024 – however Apple’s inventory continues to rise amongst arguably an important demographic in any nation.

The state of affairs is comparable for Samsung on a world scale – extra Android customers are switching to iPhone than vice versa – however I’ve used the Korean market for instance that the corporate is dropping contact with the younger’uns by itself patch.

A desire for Apple’s cleaner, arguably extra aesthetically pleasing design philosophy is just one purpose behind this multifaceted phenomenon, however it’s one which Samsung can reply to – and has been responding to – with its new and future merchandise.

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Samsung Galaxy S24 Ultra beneath an iPhone 15 Pro Max
The titanium-clad Galaxy S24 Extremely (left) and iPhone 15 Professional (proper)(Picture credit score: Philip Berne / Future)

Samsung Galaxy S24 hands on handheld back straight
The Samsung Galaxy S24 Plus in Marble Grey(Picture credit score: Future | Roland Moore-Colyer)

It might sound counterintuitive for Samsung to attempt to replicate the iPhone in its personal Galaxy vary, since present iPhone customers – who’re already pleased with their iPhones – would by no means abandon Apple’s ecosystem for Samsung on the idea of design alone. However this method might assist Samsung cease the bleeding. Or somewhat, it would simply hold present Samsung customers, who’re tempted by the fashion and recognition of the iPhone, from leaping ship. If Apple not holds the aesthetic benefit, that’s one much less factor for Samsung to fret about.

There is such a factor as peak design – simply take a look at the uniformity of contemporary electrical automobiles – and there’s no disgrace in Samsung taking inspiration from a competitor with a a lot tighter grip on the buying energy of a sure demographic. In case you can’t beat them, be part of them. Then when you’ve joined them, supply higher {hardware}.

As alluded to above, the Samsung Galaxy S24 is probably the most iPhone-like Samsung telephone ever, and Samsung is reaping the rewards of its resolution to embrace The Massive Apple (total Galaxy S24 sequence gross sales are up 8% year-on-year versus the Galaxy S23 sequence). The corporate ought to endeavour to repeat the trick with the Galaxy S25 sequence – and by the sounds of issues, it’ll (outstanding business leaker Revengus just lately famous that “Samsung appears to be paying extra consideration to design now. The S25 may be very lovely.”).

Maybe, then, Samsung can return to its former glory by beating Apple at its personal recreation.


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